James Rothnie created the Public Relations Department at easyJet. He joined the airline when it had only three leased aircraft and it is now Europe’s leading airline with over 200 aircraft, carrying in excess of 60 million passengers a year.
He was also one of the founding directors of the easy Group, the brand owner and shareholder behind all the other ‘easy’ ventures. Having established a powerful brand at easyJet, the easy Group was responsible for stretching the easy brand across numerous and diverse businesses and industries, from aviation to car hire and hotels, and as far as serviced oﬃces and pizza delivery, covering both services and goods.
James started his Public Relations career at Disneyland Paris when it was a start-up theme park belonging to The Walt Disney Company, a global business. This exposure to international marketing allowed him to develop his career working with smaller businesses wishing to grow both their domestic and cross-border presence.
James now also works as a Public Relations and Communications Consultant, helping businesses and PR agencies develop their strategies and tactics in order to maximize their own brand and commercial potential.
He also lectures and teaches in branding and public relations. All of James’ courses are based on real life experiences where he has hands-on professional experience across a range of industries.
James is a Politics graduate who has lived and worked internationally. Born in Beirut, he has also lived and worked in Baghdad, Moscow, the USA, Saudi Arabia and Switzerland, France, Austria, Greece and the UK.